At Fresh Focus Therapy, I believe in being open and honest about how I run my business — including the tools I use to support it. This page explains where and how I use artificial intelligence (AI) tools in my work, so you can feel informed and confident when engaging with me. AI helps me work more efficiently so I can focus more of my energy on what matters most: supporting you. I am always the one guiding, reviewing, and refining everything — AI is a tool in my practice, not a replacement for my professional judgment or human touch. 

 

 

1. Website & Marketing Content

I use AI writing tools to help me draft, refine, and improve content for my website, social media, email newsletters, and other marketing materials. This includes: • Website copy and product descriptions • Email sequences and newsletters • Social media captions and posts • Blog posts and articles All content is reviewed, edited, and approved by me before it is published. The ideas, values, and voice behind everything you read are mine — AI simply helps me express them more efficiently.

 

2. Images & Visual Content

Some of the imagery used on my website, in my marketing materials, and in my digital products may be created or enhanced using AI image generation tools. Where I use AI-generated images, I select and curate them carefully to ensure they reflect the ethos and feel of Fresh Focus Therapy. I do not use AI to generate images of real people, clients, or anything misleading in nature. 

 

3. Audio Files & Guided Sessions

The hypnotherapy and mindset audio downloads available through Fresh Focus Therapy are created using a combination of: • My own recorded voice and professionally written scripts • AI-assisted audio tools that may be used to enhance audio quality, reduce background noise, or support production The therapeutic content, scripts, and approach behind every audio are developed by me, drawing on my training in CBT and clinical hypnotherapy. AI is used only in the production process, not in the therapeutic design. ----

 

4. Session Transcription

To help me keep accurate and thorough notes following our 1:1 sessions, I may use an AI transcription tool to produce a written record of our conversation.

How this works:

• Transcriptions are used solely by me for the purpose of session note-taking

• Transcripts are not shared with any third parties

• They are stored securely and in line with my data protection obligations

• Transcription data is not used to train AI models

You will always be informed before any recording or transcription takes place, and your explicit consent will be obtained as part of the booking and intake process. If you would prefer not to have your session transcribed, please let me know — I am happy to take notes manually instead.

 

5. Other Business Uses

AI tools may also support behind-the-scenes business functions such as: • Scheduling and administrative organisation • Research and information gathering • Drafting internal documents or communications These uses do not involve your personal data or any information shared during our therapeutic relationship.

 

6. What AI Is Not Used For

To be absolutely clear, AI is not used for:

• Delivering therapy, coaching, or clinical support on my behalf

• Making decisions about your care or treatment

• Replacing any aspect of the human, professional relationship we build together

• Sharing or selling your personal data Every therapeutic interaction, recommendation, and support decision comes from me as a qualified practitioner.

 

7. Your Rights & Questions 

You have the right to know how your data is used, and I am committed to transparency. If you have any questions about how AI tools interact with your personal information, or if you would like to opt out of any specific use (such as session transcription), please do not hesitate to get in touch.  Email: freshfocustherapy@gmail.com

This policy will be updated as my use of AI tools evolves. I am committed to keeping it current and honest.